In the lead-up to the release of Universal Pictures’ Wicked: For Good on 21st November, Twilight Trees had the pleasure of adding a touch of theatrical magic to two spectacular events celebrating the film.
The first event was a British Pullman Train Experience at London Victoria Station, in collaboration with the brilliant team at Private Drama Events. Guests stepped into an enchanted scene, greeted by two statement Twilight Trees, one deep green and one blush pink, beautifully representing the dual essence of Elphaba and Glinda.
Our trees created the ultimate photo opportunity and set the tone for an immersive, imaginative brand activation experience. The look was complimented by Lavender Green Flowers, whose exquisite floral designs framed the trees perfectly, weaving together colour, texture, and storytelling.
Twilight Trees also brought our signature touch to the London Movie Premiere in Leicester Square, where two of our Pink Blossom Trees framed the exclusive interview space. As Ariana Grande and Cynthia Erivo stood among the blossoms, the trees became part of the visual narrative – elegant, bold, and unmistakably Wicked.
It was a joy to collaborate once again with Mary Jane Vaughan, the award-winning London florist whose creations have become a staple at every premiere. Together, we transformed the space into something truly cinematic.
Each installation reflected the heart of Wicked: For Good – a mesmerising balance between light and dark, strength and sparkle. We loved bringing this magical world to life and seeing our trees become part of such a memorable cultural moment.
At Twilight Trees, we’re passionate about creating cinematic, immersive, and unforgettable experiences. Whether for brand activations, premieres, or private events, our statement trees transform spaces and tell stories that stay with you.
