Why Brands Are Dreaming of Christmas in July

Seasonal storytelling, sustainable impact, and future-proofed planning for your most magical festive moment yet.

Why July Is the New December for Brands

In the world of brand activations and luxury events, Christmas doesn’t start in December, it starts now.  At Twilight Trees, our most forward-thinking clients are already locking in their December installations by July.

Why? Because planning early means:

• Securing prime installation slots

•  Customising designs using eco-conscious materials

• Collaborating on bespoke experiences with time to fine-tune every magical moment

• No last minute stress!

From oversized wreaths to ceiling florals, our installations are not only stunning but sustainably crafted, allowing your brand to shine with impact and integrity.

The Power of Year-Round Seasonal Storytelling

Every season tells a different story, and so can your space. At Twilight Trees, we help brands evolve their physical identity throughout the year, driving footfall, media buzz, and unforgettable moments.

Spring

The Secret Garden at Boodles turned a retail space into a floral escape, garnering press and passersby in droves. A pop of yellow Laburnum was sure to catch eyes and draw customers in.

Summer

The immersive “Treehouse” canopy offers the ultimate Instagram moment –  merging brand experience with social amplification.

Autumn

HarBar’s autumnal ceiling installation created an elegant, warm-toned atmosphere perfect for intimate dining and storytelling.

Winter

Retail windows and interiors are transformed into snow-kissed wonderlands that enchant customers and elevate brand identity.

Christmas Campaigns That Give Back

Planning now means we can go beyond the glitter. Our approach to Christmas is conscious, creative, and conversion-driven.

Here’s what early planning unlocks:

Sustainable design: installations that can be re-used and adapted for years to come

Narrative-rich concepts: turn product launches into immersive journeys

Community alignment: amplify charitable messages or social impact missions

Brands we work with see increased dwell time, social engagement, and ROI, not just in December, but long after the lights come down.

What Some of Our Brands Have to Say:

“This is the most exciting thing that has ever happened to the outside of our shop, and dare I say it, the most adventurous thing ever to happen to a shop on Bond Street!” – James Amos, Director, Boodles

“It was outstanding! You delivered our vision to perfection. Every time we walked into the room I got goosebumps” – Vicky Deans, Keith Prowse

What Can Twilight Trees Create With You?

Twilight Trees will bring your vision for your brand activation to life with style, sustainability, and storytelling at its core. Explore our past projects here to discover the possibilities.

Don’t let December sneak up on you. Planning your Christmas campaign in July ensures your brand isn’t just part of the season, it defines it.

Consultations now available for December 2025 installations, book now.