Twilight Trees is the go-to specialist in foliage for brand activations. The artificial nature of our foliage, flowers and trees enables us to design installations to bring any brand to life and truly push boundaries in design. Our florals and foliage are man-made yet exceptionally realistic. Its strength, durability and easy maintenance offer huge advantages over natural alternatives, and the custom-made foliage can be reused across multiple touchpoints.
A brand activation on the piazza at Covent Garden featuring LVMH brand, Chandon Garden Spritz and Sushi Samba. Orange blossoms, lush foliage, twisting canes and pops of orange created an immersive brand experience and drew in diners just in time for aperitivo hour.
With many years of experience, no design is too ambitious for Twilight Trees. The team will work to your brief, achieve the purpose and exceed expectations. Twilight Trees’ artificial foliage is of the highest quality, so much so that it is often hard to distinguish them from the real deal; that said, whilst botanical accuracy can be important, brand activations often embrace the opportunity to be more creative in their approach.
A Mermaid Gin activation at the Southampton Harbour Hotel featuring miniature gin bottles, disco balls and thousands of hand arranged sprigs of winter themed foliage.
Twilight Trees can offer a whole kaleidoscope of colour choice and will ensure that the brand identity is clear throughout the installation. Just as colour and botanical accuracy can be playfully manipulated to fit the brand, creating illusionary displays is a powerful tool to draw the eye. The artificial nature of the trees, foliage and florals mean that they are not restricted by elements such as soil and water and with some clever engineering can be displayed in gravity defying ways. The strength and durability of the branches also make them a perfect merchandising platform with products and brand messages often being hung from the foliage.
Boodles collaborated with Sky to celebrate the release of The Secret Garden movie. Twilight Trees created a bright yellow Laburnum tree to dress the Bond Street store and correlate with a key moment in the film.
Trees, foliage and floral displays such as arches, are a clever tool for creating ‘rooms’ or ‘zones’ within open spaces. Brand ‘worlds’ and immersive experiences appear as if from nowhere. Pop-up venues become go-to social destinations, especially when integrated with bars, seating areas and brand displays. Vibrant and interesting biophilic displays naturally draw people in and encourage visitors to capture and share the experience via social media. The global reach and collaborative buzz of social media make user generated content a huge driver for successful activations and foliage-based installations are consistently effective in achieving this.
Twilight Trees’ artificial blossom trees took over Covent Garden’s East Piazza with an immersive installation in celebration of the Nissan ‘Feel Electric Festival’.
High quality artificial foliage is second to none for creating unique and exceptional brand experiences. Twilight Trees’ bespoke installations team has expertise and experience in both internal and external design and our services extend far beyond artificial trees, plants and florals. If you would like to hire trees for brand events or discuss a bespoke installation that will put your brand on the map, give our design team a call today.
