Boodles, Bond Street 2025 Christmas Installation

This festive season, Boodles’ Bond Street shopfront has once again been transformed by Twilight Trees, this time into a scene of ballet-esque beauty and graceful movement.
Boodles Bond Street Christmas display

An oversized wreath, dressed with branded baubles and dancing ribbons in signature Boodles pink, brings elegance and soft motion to the façade. Beneath it, a row of sculpted Christmas trees anchors the design. The ribbons continue their gentle sweep from the wreath down into the treetops, tying the whole picture together with a sense of rhythm and flow.

Set amongst some of the world’s most iconic luxury houses, the installation doesn’t compete for attention; it stands proudly and confidently, remaining distinctly Boodles. English, classic, contemporary, and true to the brand’s refined identity.

Our design team had fun in creating these dancing ribbons and imagining how they would interact with the wreath.

We wanted to create a display that felt alive, elegant, dynamic and distinctly Boodles,” said Susie Reid Thomas, Founder & Creative Director. “It’s about movement, emotion and the joy of Christmas design.”

For brands looking to elevate their festive displays or create something bespoke, Twilight Trees brings creativity, precision and a signature touch of British charm.

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