Boodles Bond Street
Bespoke Christmas installation
Celebrating 225 years of Boodles, our Christmas installation features ‘Freddy the Teddy’, named in honour of Frederick Lloyd Boodles, one of the company’s founders. Freddy can be seen clambering up his 4m ladder from a forest of sparkling Christmas trees to a huge 5.5m handmade twinkling wreath, bursting with baubles, burgundy bows, and a large pink tag that says, “Merry Christmas, love Freddy the Teddy”.
Behind the scenes set up
