Boodles @ Christmas

Bespoke Christmas installation

Celebrating 225 years of Boodles, our Christmas installation features ‘Freddy the Teddy’, named in honour of Frederick Lloyd Boodles, one of the company’s founders. Freddy can be seen clambering up his 4m ladder from a forest of sparkling Christmas trees to a huge 5.5m handmade twinkling wreath, bursting with baubles, burgundy bows, and a large pink tag that says, “Merry Christmas, love Freddy the Teddy”.

Christmas installation on the front of Boodles Bond Street shop

Behind the scenes set up

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